Pattern is a leading ecommerce accelerator head quartered in the Silicon Slopes tech hub in Utah, with offices in Asia, Australia, Europe, Middle East, and North America. Named one of the fastest growing companies in the US by Inc. 5000, Pattern has made its mark in the industry as one of the newest tech unicorns valued at $2 Billion. Some of the biggest consumer brands like Google, Lululemon, Pandora and Rituals trust Pattern with their business.

Pattern has two key streams of business in Europe – an end-to-end outsourced marketplace management service for brands and a strategic consulting division.

The strategy division is central to the business in many ways – both as a revenue generating division for paid consulting work, as a lead generation function for marketplace clients and as an internal support function for our partner brands - identifying growth opportunities for the brands we represent, helping them to accelerate into new markets and channels.

We are looking for a dynamic Director of Strategy who has experience in winning and delivering client projects in the field of ecommerce and has either built or run a team. An established network and proven experience in bringing on new business is key.

Your focus will be on defining the overarching direction on the consultancy team, identifying opportunities to expand our remit and break into new markets. You will report into the General Manager for Europe and work closely with them to deliver growth across the department and wider business by supporting on internal strategy projects.

Frequently Asked Questions

What is a day in the life of a Director of Strategy?

You will be pivotal to bringing on new clients, focusing on developing a network in the industry, actively outreaching to potential brands, and pulling together pitches and proposals. You’ll know how to present ecommerce consultancy services to brands and what it takes to secure their business.

To secure new clients, you will have the ability to understand the direction an organisation’s ecommerce needs to take to grow. A conceptual visionary thinker, you understand ecommerce and how digital channels play within an Omnichannel strategy and understand the levers that can be pulled to improve performance.

You will be knowledgeable of and/or experienced in areas such as Customer experience, DTC, Digital Marketing, International expansion.

You will identify client problems and carve out strategic project solutions to help brands understand what direction they should take their ecommerce business in or how they can solve specific problems such as: What markets to enter first? How do I improve my Omnichannel customer experience, Is an Amazon 3P model right for my brand?

A delivery team is in place to execute once a project has been designed and planned. Management of team members and stakeholders within clients will be a key part of the role.

A strong line manager, you will have experience of helping younger team members to grow and develop their strategic thinking skills. You will be a great communicator as you build relationships with different teams both in the UK and Germany and across the world with our US, Australian and Asian teams

Key Outcomes/Objectives

  • Actively identifying and engaging with clients securing new business for the consultancy team to meet agreed KPIs.
  • Manage the profitability of large projects, maximizing revenue or decreasing costs where appropriate, in line with our entrepreneurial spirit
  • Developing the team strategy and looking at ways to expand the consultancy offering in Europe and other markets.
  • Assessing the product offering and developing new verticals and commercial propositions to ensure Pattern remains a leader ion ecommerce consultancy.
  • Building and developing a team of talented consultants that can deliver world class consultancy.
  • Helping the Head of Strategy define strategies for online growth for clients and supporting the implementation of best-in-class ecommerce offerings.
  • Deriving insight from data and applying this to build out commercially sound strategies
  • Overseeing and assisting with presentation building, research, and analysis, drafting proposals and pitches.
  • Managing internal and client relationships and liaising with stakeholders on a daily basis.
  • Supporting Pattern’s Marketplace Trading arm, offering consulting support for brand partners and internal strategic support where required.

What will I need to thrive in this role?


  • An established senior leader with experience in a management consultancy, ecommerce or marketing agency managing multiple clients.
  • International experience – working on projects across Europe and the Rest of the World
  • Proven track record of bringing on new business for consultancy services
  • Team management – managing direct reports and cross functional teams
  • Demonstrable knowledge of ecommerce and brand growth strategy
  • Strategic mindset and commercial awareness.
  • Exceptional communication skills


  • Familiarity with Amazon and other marketplaces and how they operate.

What does high performance look like?

  • You follow through with all assignments in a timely manner
  • You will work collaboratively with your fellow Senior Leaders
  • You will lead and develop a high performing team of Senior Consultants
  • You will deliver growth to the division and actively seek ways to expand our offering
  • You will go above and beyond to secure new business

What is the hiring process?

  • An initial phone interview with Pattern’s talent acquisition team
  • A video interview with a Pattern senior leader
  • A 2nd stage video interview requiring a presentation
  • A final cultural interview